Question: on substitution of terms in denominator

Why when trying to substitute a term in denominator, subs does not work, when this term is product. But it works when this term is single variable?

subs((x*y)=t,1/(x*y));

does not work. i.e. it does not return 1/t

But this works

subs(z=t,1/z);

and returns 1/t

algsubs does not work either on the first example above. 

Just wondering why, that is all.

 

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